Internet Marketing Madness – 3 Sanity Saving Strategies For Your Online Business Productivity

There are a vast amount of elements to sift through on the internet and it is more than enough “stuff” to make you feel like you are going crazy. And while you are going nutty, your internet marketing efforts have not produced any return on your time and money investments.

Trying to figure out what marketing strategies are best for your MLM opportunity or which informational course you should purchase and implement, are all a part of the dynamics of doing business in this virtual environment. There is, however, some relief with these 3 Sanity Saving Strategies that will keep you off the cliff and keep you in business.

Clear the Clutter From Your Mind – As the saying goes “Garbage In, Garbage Out.” There is some truth to this saying, no matter how ugly the truth sounds. Before creating tactics for your business building strategies, it is just as important to have an organized space as it is to have organized thoughts and a “free” mind; free of distracting thoughts, free of unproductive “noise,” and free of negativity. You may have heard the importance of changing your mindset; and eliminating your mind of all things that will prevent you from achieving your goals. This will help prevent you from feeling overwhelmed. When people feel overwhelmed, they start doubting themselves; and then they what? They quit? They stop working towards their goals and stop managing their online business. Don’t let this happen to you.

Unsubscribe from the Junk - Several years ago, you were on a hunt; a hunt to find the perfect internet business. You soon discovered that the perfect internet business did not exist and that your earning potential was not reliant up your MLM’s compensation plan, but rather, based on your leadership, knowledge and perceived value. Your email in-box is still getting flooded with ancient old solicitations for “making millions” online and over hyped home based business opportunities. But why? Do you even open these emails? If not, delete and unsubscribe from these lists. Dedicate a couple of minutes each day to cleaning out your flooded email account so that when you do check your email, you are greeted with communications that you actually want to read and will help you with your business building goals. Only remain subscribed to the lists that you are able to find true value and inspiration from. If you haven’t read an email from a specific list in 2 years, what do you think you are missing? Absolutely nothing.

Multi-Tasking Is Overrated – There are only 24 hours in a day; I get it. However, multi-tasking can be counterproductive and actually can cost you more time. When you try to write emails, tweet on Twitter, write a blog post, make a video, all while cooking dinner and changing the baby’s diaper, you are destined to feel like you will never be able to achieve or complete any business building activities that will help you create a steady residual income. Don’t put too much on your plate at one time. Focus on one business building strategy at a time and complete an activity before you start another one. By doing this, you will feel a sense of accomplishment and you will want to work even harder on your business. You didn’t start an online business to drive yourself in to the ground and waste time. Remember to engage in activities that are going to build your business and refrain from becoming involved in “busy work.” If you remember these two things, not only will you be able to keep all of your hair, but you could also build a successfully business during the process.

5 Ways BEER Can Make Your Business Better

Here are 5 business lessons I learned from drinking beer.

1. Be Committed
Arthur Guinness founded the company in the mid 1700s. He signed a 9000 (no that’s not a typo) year lease on the brewery. 9000 years! He was so committed and devoted to his idea he backed it with a 9000 year time frame. How committed are you?

2. Have a Process
How long does it take to pour the perfect pint? 119.5 seconds. And yes, they said that extra half second is very important. Not only can they tell you how long it should take to pour a pint, but they can tell you what angle to hold the glass, what kind of glass to use, how far to fill up the glass and how long to wait before toping it off. They have taken the time to create and document the specific system needed to create the perfect product. What kind of systems and processes do you have in place to make sure you produce the perfect pint… er product every time?

3. Create a Special Language
So, cute Guinness marketing guy had a little contest. He showed us pictures of a few of their brands. Apparently it’s popular to mix the beers together. Now remember I’m a one drink wonder so I didn’t know this, but some common mixes have special names. The black & tan, the half & half, etc. They’ve created their own internal language so that clients and team members alike know exactly what they mean. Communication is crystal clear. How clear is communication in your organization?

4. Squash the Rumors
Guinness is a dark, heavy, fattening beer right? Eeeerrrr – WRONG. In fact it’s 125 calories and one of the lowest calorie beer options. Because it’s so dark, most people think it’s going to be overly filling and as calorie laden as a meal. What assumptions do people have about your company? Do they assume you are too expensive? Or too inexpensive and therefore you don’t have the advanced knowledge they are looking for? Or that you don’t have the right programs for them? Or that they have to be at a specific level to work with you? Figure out what people are saying about you and correct any misconceptions.

5. Protect Your Ideas
The harp is the symbol that appears on Guinness products. Apparently, the Irish government thought the harp was a good idea and was planning to make it their symbol. But, Arthur protected his idea by trade marking his harp before the Irish government could get their hands on it. Are you protecting your ideas? Just because you’re a small business doesn’t mean big business can kick you around. Educate yourself and use the tools that are available to protect what’s yours.

Who knew beer was so smart?

So where are you on the beer scale? Got it all together? Or are you secretly wasting time (and time is money) putting out fires, fixing miscommunications, checking and re-checking with team members to make sure everyone’s on the same page?

If that’s the case then here’s a 6th bonus lesson.

6. Engage in Your Business
Arthur Guinness engaged and invested in his business. He tightened up the ship with strong systems, created unique products (they use nitrogen instead of carbon dioxide like most beers) and made a decision to take action and be successful.

2012 Beth Schneider, Process Prodigy, Inc.

Alternative Investments – Value of the Forever Stamp

Just imagine if you could buy an item today knowing that in the near future, the same product will have continuous rate hikes. For stock market investors, that’s a dream come true. In 2007, the United States Postal Service revealed postage called the “forever stamp” which would go on sale for 41 cents. The benefit to postal customers is that the purchase and use of this stamp would mean that they are invulnerable to postage hikes. This sounds like an incredible, cannot miss opportunity, but is it really worth buying a ton of “forever stamps” today to “save” money in the future? In actuality, you’re not saving any money at all.

The “forever stamp” is appealing to many because it appears to be a “bargain”, but also because of convenience. Since postage rates increase only by a couple cents at a time, postal customers don’t have to worry about purchasing one- or two-cent stamps. Besides for the convenience factor, there are no other benefits to mass purchasing the stamp.

In 2006, the Postal Accountability and Enhancement Act was enacted to place a limit on postage hikes. The rate increase cannot exceed the rise in consumer price index. In other words, postal rates cannot increase more than the rate of inflation. Therefore, the government isn’t losing any money on a forever stamp. Plus, the government is better off because forever stamp buyers provide the government with more money today.

Therefore, forever stamps would be a sensible purchase if the rate of postal prices increases faster than the rate of inflation. However, the Act is not set to be reassessed until 2016. Even then, the likelihood the government eliminates inflation controls is highly unlikely, especially since it protects the government. Even before the Act was in place, postal rate increases have always been lower than inflation rates since 1971.

In 1981, stamps were valued at 20 cents. If this stamp was purchased in 2007, about the time of the release of the forever stamp, it would be worth about 45 cents. The rate in 2007, 39 cents, is a lot cheaper. The value of the 1981 stamp is more than 10% higher. If forever stamps were introduced in the United States before 1971, then they definitely would have been worth the investment. In 1919, stamps were worth 2 cents, which is equivalent to today’s 24 cents.

If you think postage hikes are irrational, think again. In 1975, stamps were worth 13 cents, which is worth about half a dollar today. In reality, stamps are actually getting cheaper. Therefore, forever stamps are worthwhile for convenience, but simple financial valuations and inflation adjustments demonstrate that they are not worth the investment.