Build a Small Business at Home – Easy and Rewarding

Have you ever wondered about starting your own home business? Are you sick and tired of putting your best talents to work just to enrich someone else? Do you like what you do on a day-to-day basis? Is it possible for you do what you do to earn your paycheck today for yourself? Do you have a hobby that you would not mind spending more time on and making money at the same time? Are you satisfied with your pay? If you think deeply about these and your answer is in the affirmative then perhaps it is time to start thinking seriously about a home based business.

Usually, when people think about operating their own business from home they become overwhelmed by the very idea of managing resources and products, producing a widget, shipping, handling, inventory, employees, expertise, taxes, accounting, human resources and the list goes on and on every possible barrier that would prevent them from exploring their dreams. But, really it does not have to be this way. A little soul searching, digging deeper, challenging our core beliefs and pushing ourselves to do something outside of our comfort zones, thinking outside the box, surrounding ourselves with people who are good at what we are dreaming of doing may all be avenues to explore to help our thought process. Although none of these may easy, taking the first steps towards moving us closer to our own home business can be very rewarding.

It is interesting to note that the statistics show that the number of self-employed who work exclusively from home increased from 3.47 million in 1999 to 4.34 million in 2005 (the latest available from the Census). The total population of working from home at least some of the time increased from 9.48 million to 11.33 million in the same period. Today, these statistics are growing at a much higher rate in the same direction. Today, there are many more opportunities to work from home than before. The evolution of the computers and the tremendous advancements that have been made in technology make owning a home based business much easier. Access to the internet literally gives businesses access to clients all over the world. Also the opportunity to have businesses that do not operate on or have to maintain traditional business hours give us the flexibility to beat the competition. Some challenges may be bigger but operating a home based business could be much easier and very rewarding.

So what are you waiting for?

The opportunity is here. Consider doing something to compliment your incomes. Initially, it could be just you. Leave the other business aspects like managing employees; processing payrolls, inventory etc for when your business has taken off and you need more help. There are lots of people who have home based business and are making lots of money. This is encouraging and something to look forward to. Add yourself the list of success stories. It is a myth that people working from home don’t make money, and that these things are part-time, hobbies. No they are real jobs, held by real people making real money.

Another interesting fact is that, as the economy continues to cling to a recession, the home-based business market still continues to grow. According to the census bureau, because of the record levels of unemployment, and job uncertainty for those still employed, many determined Americans who want to take control of their financial futures are seriously considering the investigation of home businesses and start-ups are actually increasing. Some popular home based businesses that are worth considering are:

  • Affiliate Marketing– Marketing products for different vendors online
  • Dog Walking– If one loves pets and enjoys the outdoors, this provides the perfect opportunity to do both
  • Book Keeping– If you work in that area and have the qualifications, then with a minor investment in accounting software and a computer, you can move ahead
  • Consulting– Knowledgeable about a specific area, then instead of giving free advise to friends and family, then consider charging a small fee for service
  • Tutoring– Launch your business from home or work with clients where they are on campuses, high schools, elementary schools etc.
  • Cooking– If you like cooking or baking, start small, market to friends and family. Have them pay for what you make and have them critique your products.
  • Internet Business– Build a website, and market something that you are an expert on or would not mind learning more about
  • Interior Designing– Put your creative talents to work. make someone’s day!

Home based businesses survive and thrive when entrepreneurs realize that the easiest part of building the business is being passionate. Tapping in to that overflowing well of passion over and over again will be necessary in the formative years of your business. Good Luck!.

Can You Do SEO For Your Business On Your Own?

Get Clear on What SEO Involves

Search engine optimization and search marketing describes a wide variety of tasks with a common goal: to increase the amount of targeted, desirable traffic arriving at your website through search engines.

It involves some common-sense tasks like creating great content that deserves to get ranked highly.

It also includes some not-so-obvious, under-the-hood technical tasks that will require some learning on your part.

To give you an idea of what work may be involved, here’s a partial list of tasks from a recent SEO project for a client:

  • Keyword Research and Competition Analysis
  • On-Site Optimization
  • Custom Code for the eCommerce system to fix duplicate title tags
  • Creating numerous 301 redirects to fix 404 errors the site was getting
  • Developing High Value Written Content
  • Producing several videos for the purpose of link-bait
  • Improving site load times
  • Improving user engagement at the site
  • Link building. Then more link building.
  • Creating sitemap files

If the list above is at all daunting to you, you may want to consider giving the burden of the work to someone else.

However, if your read the above list and think ‘hey- I get that!, and you have time to to invest, then you’re probably ready to start on your own website optimization project.

How Much Work Is Involved?

The amount of work required is going to depend on the current state of your website, any past marketing efforts, current rankings, and the level of competition for your target keywords and phrases.

Where To Start

The best place to start is with your site: the landing pages, the content, and site speed, etc. Many business owners are just now coming around to the fact that the design of their site is not helping them get found by search engines, or people.

I always start my optimization efforts at the very start: when I’m designing and building a site, and creating the content. If you can do the same – you’ll be ahead of the game.

Find A Balance

Doing your website optimization and online marking on your own is definitely possible for most tech-savvy business owners. However, it does take time: both in ongoing effort, and initially as you learn the ropes.

But there’s also a happy medium if you’re a budget-conscious business owner and yet think you’re going to need some help.

Most of my clients very mindful (rightfully so) of managing their budgets responsibly.

Since SEO is need for the lifespan of a business, my approach is to take on the SEO and Search Marketing work, getting the heavy lifting out of the way, and then training my clients in SEO best-practices along the way so that eventually they can maintain as much of the ongoing work on their own as possible.

Do whatever you think is best. However, if you’re in business and haven’t begun your SEO efforts, my only advice is to get started today!

How Do You Get Money and Learning How to Study

When you start branding yourself there are some important things that you want to consider such as money, marketing, and persistence


Many companies go under because they run out of money. Cash flow is probably the most important concept that everyone should grasp. There aren’t a lot of people who work on their business’s cash flow, instead they take the easier way out. Many business owners don’t take the time to learn about investing and cashflow. They work for their money! We all have the tendency to do as we please, but seldom do we ever make money doing what we admire. If you are not making money at your business then it’s a hobby. Our paycheck should be there to support us until we can afford to quit our jobs and put efforts to the business full time. I would not EVER work for a company that does not relate to the business I am working at hand. Anyone can prosper into a business owner, but discipline is necessary. Work hard at improving your cash flow in your personal and business. A good resource to monitor your cash flow is Create a line graph. Plug the numbers into the graph a monitor your cash flow. You’ll be surprised! Have fun.


On marketing, the first thing people thing is how much money does it cost to get my product or service out there? It can be pricy, but it can also be very cheap if you know what your doing. People seldom adapt to new technology easily; which is a pitfall because now a days technology is perfect for marketing. You can market through social media websites, email, and even blogging about your product. The more tradition minded individuals stick to their old ways of learning and thinking; and, are rarely acceptable to adaptation and change. Change is coming, are you ready for change?? Learn anything you can about marketing and how it works. Think about it… Everywhere you look someone is trying to promote their product or service. Here’s my challenge to you. Take a day to figure how many marketing strategies you can utilize on the daily basis to promote either yourself or your product/service.


Once you have learned the basics of money and how it works, then you can get working on building your brand, business, and team. Building businesses in a classroom is not the same as real life hands on training. The two are completely different. Building businesses is a skill that is learned by trying, trying, and trying again. Once your business has been built, assuming it’s automated, the entity can possibly provide you and your family cash flow for years, maybe even generations to come. Don’t wait to start learning how to build businesses, do it now! The reason for starting a business early is to get your feet wet. Being persistent in the years to come will teach a person confidence, skill, and ownership. Persistance being the main point here. One way to track or measure how much you are being persistent is This resource is great. You can see what you are doing with your time online. This is good information for those of you who want to make the most with the time your given.

Final Thoughts

Lastly, it’s not how busy you are it is what your busy about that gets you closer to your goals-dreams-passions. Money never sleeps and neither does time. Time is your most important asset so don’t waste it-measure it. Stay ahead of the rest of the pack and trends. It’s going to be a fun and exciting road, and I can assure you from experience that if you dedicate yourself to your persistence, marketing, and promising *cash flow, then all your dreams will come true. No one can take away your dreams that which you’ve created. Good Luck and thank you for your time.

Carl Wolfgang Schultz