The Top Five Mistakes People Make When Investing in Outdoor Signage Solutions

When businesses invest in digital signage, they have to take a look at the entire solution before rushing in. This is what happened with Tesco’s digital signage campaign. It was ill conceived and got mothballed before it had been rolled out to all the stores.
 
Tip 1 – Reducing the initial investment.

Digital Signage can be expensive, so the best option is either to use a low cost solution such as a digital LCD poster, so that the market can be tested and evaluated. These low cost solutions can be placed in high “foot traffic” areas, were many people pass by during the day or night.
 
Tip 2 – Targeting the Wrong Audience.

If you have a small number of locations, you could try a Digital interactive Display (DiD), these have motion sensors and activate when someone passed, encouraging them to interact. It also actives a webcam recording the people’s reactions, ages and sex, whilst the onboard computer records what interests this group of visitors, such as products or log in details. This way you can target the marketing of your products to specific target groups. Having an uber targeted audience is essential.
 
Tip 3 – When to update content?

This is a big one, many advertising campaigns fail due to the fact that the content isn’t updated often enough. One business model to copy is a restaurant who uses dynamic advertising, they target the early birds for lunch and dinner, then they market cocktails and specials to people whilst they are “waiting for a table” at peak times. Three types of content rotated throughout the day.
 
Tip 4 – Wrong location.

When you site a sign, you must ensure that there are plenty of passing people for your campaign to work, without these people the project is dead before you start. Also make sure that if you are installing the unit in an unmanned area, that the relevant anti vandal protection is installed, because you don’t want to have to keep coming back to replace a damaged display.
 
Tip 5 – Networked or Not?

When you are considering a digital sign project, cost will be an issue, however you have to bear in mind that for an extra hundred bucks could mean that the sign is networked up rather than being a stand alone sign. Don’t get me wrong, stand alone signs are fine when you only have 1 or 2, however this changes if you have 10 or more, due to the amount of man hours wasted uploading new content manually, rather than over the network.

Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)

Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the “hate it” camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We’ve all had the experience of having someone try to “sell” us and it doesn’t feel good.

Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.

So as long as you’re showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.

What you don’t want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you’re doing to grow your business and make sure that you aren’t making one of these critical errors:

1. Spending too little time on your marketing - Focusing on your marketing only when you remember to do so (or worse yet, when you need more clients) is a really bad way to approach growing your business. Marketing is a marathon, not a sprint. Commit to doing something specific EVERY day to grow your business and achieve your goals. All of all the effort you put forth will add up to BIG results.

2. Not choosing a target market - Marketing to “everyone” because “everyone” needs what you have to offer is going to exhaust and frustrate you. Even IF everyone needs what you offer (which I don’t think is really true), you don’t have the time, budget or energy to market to them, let alone work with them all. So, FOCUS your energy on marketing ONLY to your target audience. You’ll get much better results and take a lot of pressure off yourself.

3. Trying to do too much - You don’t have to pursue 19 different marketing strategies to be successful. And you shouldn’t because you can’t juggle that many projects anyway. Choose 2-3 strategies that really fit your audience and your goals, and stick with them.

4. Giving up too soon - You can’t try something for one day or one week and then throw it aside because you didn’t get the results you wanted. There is no magic wand you can wave to instantly transform your business. If you choose a particular strategy, stick with it for at least 3 months and see it through. THEN you can make an informed decision about whether to continue with it, tweak it or ditch it.

5. Not following up promptly - All the effort you put forth to market your business is for naught if you don’t follow-up on the leads you get. Make it a point to follow-up on ALL interest promptly (within 24-48 hours). This shows your prospect that you are diligent, committed and serious, which significantly boosts your credibility.

If you find that you are making one of these mistakes (or all of them), don’t beat yourself up. At one point or another every entrepreneur, even those you admire greatly, have fallen victim to these pitfalls.

Instead, be honest about where you’re falling short and make the decision to do something about it. All of these problem areas we’ve highlighted can easily be addressed with a simple mindset shift, a commitment to change and a focus on follow through.

Simulated Forex Trading For Better Investing

Before you jump right into the world of forex trading consider something investors always over look, practice can be one of the best lesson you can get. Simulated trading platforms give the experience to make trades with real live quotes, all while investing with comfort of using virtual money.

Simulated trading gives you the freedom to make mistakes and learn from what you did wrong. When you make trades free of the stress, you get a real sense of how to relax and make successful trades based on true experience. Then once you feel comfortable enough to invest with your own you are ready and completely familiar with the systems you are going to use.  Simulated forex trading gives you real live experience, the longer you watch a currency, the better you will be at noticing the common trends.

The best forex demo accounts will give you fifty thousand dollars of virtual money to try a few simulated trades. Any money you make with the demo account will be just for fun. When you see how crazy forex trading can be you will be happy your tried simulated forex trading. This will give you chance to try each company before you give them all your money. This gives you the experience to choose a clean software program from a reputable company.

Most investors think there is secret key to successful trading, but the true key to success, is hard work. Take time to watch the currencies from your demo account; do not jump in after you have made a hundred dollars. Once you have made at least a hundred successful trades, consider making real live trades.  Using your simulated forex trading account in combination with a mini forex account, can make you some excellent money. Just make sure you are trading with a safe forex trading company that has enough capital to stay in business with this economy.